{"id":45340,"date":"2020-09-04T15:24:43","date_gmt":"2020-09-04T07:24:43","guid":{"rendered":"http:\/\/www.interlubric.com\/?p=45340"},"modified":"2020-09-04T15:24:43","modified_gmt":"2020-09-04T07:24:43","slug":"reliance-bp-mobility-taps-castrol-india-s-apte-to-head","status":"publish","type":"post","link":"https:\/\/www.interlubric.com\/en\/reliance-bp-mobility-taps-castrol-india-s-apte-to-head.html","title":{"rendered":"Reliance BP Mobility taps Castrol India\u2019s Apte to head marketing"},"content":{"rendered":"

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Photo courtesy of Castrol India<\/p>\n

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Reliance BP Mobility Limited (RBML), a joint venture between Reliance Industries Limited (RIL), and British energy major BP, has appointed Kedar Apte as chief marketing officer (CMO). His key roles will include fuel, convenience retail, electric vehicles charging, etc.<\/p>\n

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Operating under the\u00a0\u201cJio-bp\u201d brand, the Reliance Industries and BP pan-India fuels and mobility joint venture aims to become a leading player in India\u2019s fuels and mobility markets. Building from Reliance Industries\u2019 existing businesses, Reliance and BP expect the joint venture to co-create a world class fuels partnership to grow rapidly and help meet India\u2019s fast-growing demands for energy and mobility. The venture joint expects to expand from Reliance Industries\u2019 current fuel retailing network of more than 1,400 retail sites and 30 aviation fuel stations to 5,500 sites within five years. The\u00a0Castrol lubricants\u2019\u00a0brand, which is owned by BP, will be supplied to the joint venture\u2019s fuel retailing network. RIL\u2019s existing sites will be rebranded to Jio-bp in due course.<\/p>\n

[\/vc_column_text][vc_column_text]Prior to this appointment, Apte was\u00a0vice president of marketing\u00a0of\u00a0Castrol India Limited,\u00a0a leading player in India\u2019s lubricants industry. He joined Castrol India in Mumbai, India, in October 2011, as general manager \u2013 Motorcycle Oils Category. He became deputy marketing head in December 2013 and was appointed vice president of marketing at Castrol India in September 2016. Concurrently, he briefly assumed the role of sales director \u2013 Middle East, Egypt and Pakistan in 2020.[\/vc_column_text][vc_column_text]On his LinkedIn page, Apte posted: \u201cIn my last nine years at bp, I have taken great pride in marketing brand \u2018Castrol\u2019 in India: running several innovative campaigns that have captured the hearts and minds of our consumers and influencers and now I feel privileged to be given an opportunity to lead the marketing function at RBML (brand \u2013 Jio bp).\u201d[\/vc_column_text][vc_column_text]Before joining Castrol India, Apte spent almost a decade with Hindustan Unilever in sales and marketing roles. He is a mechanical engineer with a management degree in marketing from Jamnalal Bajaj Institute of Management Studies at the University of Mumbai.[\/vc_column_text][vc_column_text]source\uff1aF\uff06L[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=”1\/6″][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=”2\/3″][vc_single_image image=”45341″ img_size=”full” alignment=”center”][vc_column_text] Photo courtesy of Castrol India [\/vc_column_text][vc_column_text] Reliance BP Mobility Limited (RBML), a joint venture between Reliance Industries Limited (RIL), and British energy major BP, has appointed Kedar Apte as chief marketing officer (CMO). His key roles will include fuel, convenience retail, electric vehicles charging, etc. [\/vc_column_text][vc_column_text] Operating under the\u00a0\u201cJio-bp\u201d…<\/p>\n","protected":false},"author":5,"featured_media":45240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-45340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-trends","category-6","description-off"],"_links":{"self":[{"href":"https:\/\/www.interlubric.com\/en\/wp-json\/wp\/v2\/posts\/45340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interlubric.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.interlubric.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.interlubric.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interlubric.com\/en\/wp-json\/wp\/v2\/comments?post=45340"}],"version-history":[{"count":0,"href":"https:\/\/www.interlubric.com\/en\/wp-json\/wp\/v2\/posts\/45340\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.interlubric.com\/en\/wp-json\/wp\/v2\/media\/45240"}],"wp:attachment":[{"href":"https:\/\/www.interlubric.com\/en\/wp-json\/wp\/v2\/media?parent=45340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.interlubric.com\/en\/wp-json\/wp\/v2\/categories?post=45340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.interlubric.com\/en\/wp-json\/wp\/v2\/tags?post=45340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}