Photo courtesy of Phoenix Petroleum
Phoenix Petroleum Philippines announced it will sell PNX Lubricants, the company’s market-entry product under its newly established overseas subsidiary Phoenix Petroleum Indonesia. Two years ago, the company announced its plan to invest in at least five countries in the Asia-Pacific region, including Australia, Indonesia, Myanmar, Thailand and Vietnam.
“Indonesia currently has the highest motorcycle and car population in the region. We are excited that a homegrown Filipino brand has grown so tremendously and has finally arrived. Phoenix Petroleum has proven itself to Filipinos by offering excellent-quality products, and now, we have the opportunity to bring value and the best experience to Indonesian motorists,” said Phoenix Petroluem Vice President for Integrated Marketing and Strategy Ma. Celina Matias.
According to Matias, the product lines under PNX Lubricants are specifically designed to address the traffic and weather conditions in Indonesia.
“Our motorcycle engine oil, PNX CYCLOMAX, is formulated with HEAT GUARD additive to prevent the engine from overheating, ultimately, helping our customers accomplish their daily goals or tasks without facing a lot of drama on the road,” said Matias.
Phoenix Petroleum Indonesia is another addition to the Phoenix Petroleum’s portfolio of overseas ventures, which also includes an oil and LPG trading desk through PNX Petroleum Singapore, and its LPG marketing and trading venture holding office in Ho Chi Minh under Phoenix Gas Vietnam.
“Indonesia is one of the biggest and prominent downstream markets in Asia, so we saw it as a great opportunity for the company to participate in and expand its portfolio. With PNX Lubricants, we are expanding our reach to a new territory, becoming a reliable partner to even more motorists in Southeast Asia,” said Phoenix Petroleum President Henry Albert Fadullon.